Content and Email Marketing Manager
United States, New York, New YorkF Schumacher & Co.
F. Schumacher & Co. is a fast-growing and innovative interior design company. We are a technological leader on the design frontier, constantly pushing boundaries and striving for excellence. We are driven by a shared belief that design transforms life. It challenges convention. It brings a unique point of view into the world. It sets trends. And it leaves a mark. F. Schumacher & Co., also known as FSCO, is the parent company to many brands within our portfolio. This role is part of Schumacher North America, which is the largest division of the company.
About The Role
Our sales marketing team is looking to add a creative and analytical Content and Email Marketing Manager with strong writing
skills and a passion for interior design to the team to lead the production of our digital content. The position will report to our Senior Director of Sales Marketing.
-Lead the development of digital content that achieve audience and sales goals by driving site traffic, increasing brand/product awareness, increasing conversions, generating leads and nurturing prospects
-Manage the editorial calendars for Schumacher’s Style Dispatch newsletter to the interior design trade and enthusiast audience and
Schumacher’s blog, The Memo
-Write copy for inspiring interior design-focused editorial and product- oriented emails and SEO-friendly blog articles and landing pages about our product and brand
-Assign select blog and email content out to freelance writers
-Source high-quality, on-brand, inspirational install imagery for blog posts, emails, product detail pages and landing pages
-Oversee creative direction for emails in partnership with our Art team
-Be the expert on our marketing automation platform, Marketo, meeting regularly with our rep, troubleshooting any issues and finding new ways to leverage available tools
-Build and schedule 4-5 emails and 1-2 blog posts weekly
-Report weekly and monthly on email marketing and blog performance, taking initiative to improve key KPIs
-Conceptualize, execute and manage email automation programs/trigger emails to increase trade member applications, conversions and engagement
-Liaise with our SEO agency and Product team, supporting content- oriented SEO updates for fschumacher.com
-Lead production of our product romance copy on a strict timeline, scheduling in-person romance meetings to review upcoming product releases, managing freelancer writers and proofreaders, making SEO edits, and submitting copy to our Merchandising team
-Partner with Senior Director of Sales Marketing and UX designer to conceptualize new landing pages oriented toward lead generation, search-oriented topics, collection launches, and brand education/announcements
-Enjoy bringing Schumacher’s brand voice and style authority to life in new ways
-Excellent writing and communication skills
-A passion for interior design and a strong visual eye
-Experience working for a design or lifestyle publication or brand
-Email marketing experience—bonus for email automation/trigger email experience!
-Familiarity with Marketo (and other email service providers) and Wordpress a plus
-An understanding of Schumacher’s brand, product and product
-Highly visual, organized and efficient
-Creative and strategic thinker with high attention to detail and management skills
-Ability to handle multiple priorities in a deadline-driven environment
-A great attitude—enjoys building and contributing to happy, high