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Digital Growth and Performance Marketing Manager

New York, New York, United States$60 - $65 per yearFrederic

Job description

F. Schumacher & Co. is an innovative interior design company that is disrupting the $150 billion-dollar global interior design industry. We are a technological leader on the design frontier, constantly pushing boundaries and striving for excellence. With over 500+ employees and growing, we are driven by a shared belief that design transforms life. We are dedicated to the mission of helping our customers “celebrate the feeling of home”. Schumacher designs and produces some of the most beautiful fabrics, wallcoverings, trims, furniture, and accessories in the world. Our portfolio of products is broad, but they are united by a passion for design, a thirst for what is next, an appreciation for what’s come before, a drive to make our products with enormous care and attention to detail. Schumacher is a globally recognized company with a myriad of showrooms both domestically and internationally.

Our competitive advantage in the industry is people. We believe that our employees are our most valuable asset. F. Schumacher & Co is deeply anchored in our company core values which are as follows:

  • Preserve The Entrepreneurial Spirit
  • Take Ownership & Accountability
  • Be Solutions-Oriented
  • Demonstrate Courage
  • Practice Adaptability
  • Embrace Collaboration

We empower our employees to live these values daily because we understand how it will positively impact the customer journey. F. Schumacher & Co., also known as FSCO, is the parent company to many brands within our portfolio.

Launched in 2021, this role is part of our Frederic  Magazine Team, a new print and digital media brand from Frederic Media, a subsidiary of F. Schumacher & Co.. The magazine covers a range of topics that comprise the well-lived life—interior and garden design, architecture, entertaining, art, color trends, gift guides and more. Named after the visionary Frederic Schumacher, who founded F. Schumacher & Co in 1889, Frederic is a must-read for designers and design lovers looking to stay ahead of the curve.

About The Role

Frederic Media is seeking a digital Growth and Performance Marketing Manager to oversee growth strategy for subscriptions, book sales, and newsletters. The ideal candidate for this role will have a strong background with experience in growing revenue, creatively using a variety of channels (digital, social, print, email, and direct mail) to market and sell a luxury brand, and comfort reporting and analyzing metrics. This candidate should have a proven track record of successfully growing a brand’s footprint (audience size and brand awareness) and revenue. This role will report to Frederic Media’s Publishing Director and Operations and Finance Director, working closely with Frederic’s editorial and product teams.


  • Develop and execute comprehensive growth strategies while maximizing the ROI of performance marketing campaigns to drive qualified leads
  • Create a marketing calendar to achieve growth and sales goals and execute each campaign and prepare weekly and monthly reports on each campaign's success
  • Focus on growing magazine subscription revenue and book sales
  • Creatively execute innovative performance marketing programs with a limited budget
  • Oversee digital sales process together with sales reps including building out media plans, managing inventory, monitoring campaigns, and creating wrap reports
  • Track data across relevant analytics platforms and share with Frederic Media product team
  • Create monthly data reports and adjust strategy if needed
  • Create new avenues to expand the email distribution list with an eye towards growing print subscriptions
  • Ensure that digital and video editorial content follows best practices for SEO and SEM
  • Work with Frederic print, digital, and social teams to promote new issues and sell subscriptions
  • Work with Frederic print, digital, and social teams to promote launch of new books and grow internal sales

Job requirements

Job Requirements:

  • 1 - 3 years of performance marketing, digital sales, and revenue growth
  • Comfortable working with data reporting tools (Google Analytics, Tableau), email marketing platforms, and CMS (such as Wordpress and Hubspot)
  • Familiarity with advertising platforms (such as Taboola)
  • Knowledge of SEO and SEM best practices
  • Excellent communication skills, both verbal and written with strong analytical writing and presentation skills (Excel, Tableau, PowerPoint)
  • Ideally a candidate who has experience working in house or at an agency with luxury brand
  • You have a passion for harnessing the power of a team
  • A strong interest in interior design is encouraged
  • High level of ownership, accountability, and initiative
  • Love an environment that embodies creativity, out-of-the-box thinking, humility, and the ability to handle ambiguity
  • Actively contribute to our culture of continuous improvement
  • Must be adaptable, responding quickly, and able to pivot as needed to achieve growth

Benefits Package

Your well-being is our top priority. Our benefits and total compensation are designed for the whole person, caring for both you and your family.

Wealth Benefits:

  • Competitive Salary
  • Corporate Annual Profit Sharing
  • 401K Plan

Health Benefits:

  • Dental Coverage
  • Medical Coverage
  • Prescription Drug Plan
  • Vision Coverage
  • Health Savings Account (HSA)

Other Benefits:

  • 25 Days Paid Time Off (PTO)
  • 11 Company Holidays
  • Bereavement Leave
  • Life Insurance
  • Flexible Spending Accounts (FSA)
  • AFLAC Plans (Accident and Critical Illness Plans)
  • Pet Insurance
  • Short-Term Disability (STD)
  • Long Term Disability (LTD)
  • Parental Medical Leave
  • Child Bonding Leave
  • Employee Discount

We are an Equal Opportunity Employer committed to diversity, inclusion, and equality in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law.