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Pinterest Marketing Manager

United States, New York, New YorkFSCO Headquarters

Job description

F. Schumacher & Co. is a fast-growing and innovative interior design company. We are a technological leader on the design frontier, constantly pushing boundaries and striving for excellence. We are driven by a shared belief that design transforms life. It challenges
convention. It brings a unique point of view into the world. It sets trends. And it leaves a mark. F. Schumacher & Co., also known as FSCO, is the parent company to many brands within our portfolio.


Schumacher designs and produces some of the most beautiful fabrics, wallcoverings, trims, furniture and accessories in the world. Our portfolio of products is broad, but they are united by a passion for design, a thirst for what is next, an appreciation for what’s come before, a drive to make our products with enormous care and attention for detail. Schumacher has myriad showrooms in the United States and nationally, as well as a best-in-class website.


Our sales marketing team is looking to add a creative and analytical Pinterest Marketing Manager with a passion for interior design to the team to lead the strategy and execution of our Pinterest marketing efforts.


YOU WILL
:

  • Lead the strategic vision of Schumacher's Pinterest marketing channel
  • Expand social media following, engagement, sales and revenue driven by Pinterest, setting clear KPIs to evaluate success
  • Create, edit, and publish original and curated daily multi-format pins (video, rich pins, idea pins, collection pins) and monthly boards
  • Manage content calendar: source, permission, schedule and caption content
  • Work with in-house/freelance graphic designers to produce relevant, engaging and high-style pins that serve both sales and brand goals
  • Identify and incorporate new trends and formats in the Pinterest landscape, continually testing and learning to help drive relevancy and engagement
  • Be the arbiter of best practices for Pinterest, ensuring all published content is consistent with platform guidelines and brand standards
  • Develop and present weekly and monthly reports, evaluating key KPIs for sales and brand performance, providing insights and recommendations
  • Develop Pinterest ad creative for our agency partner, working closely to support advertising needs
  • Oversee community management, addressing and escalating comments, questions and responses from the design-loving community
  • Partner with Sales Marketing and Brand teams on content creation for shared campaigns
  • Partner with our Artists & Artisans team to showcase the best of our Collaborator content
  • Build positive relationships with consumers, influencers and industry professionals through thoughtful Pinterest partnerships and shared boards
  • Meet regularly with our Pinterest rep, staying up to date on the platform’s latest capabilities
  • Collaborate with our Product team to ensure our online store and other sales channels are optimized for social sharing
  • Explore additional untapped channels (Houzz) to drive incremental revenue with sales marketing content


Job requirements

YOU HAVE/ARE:

3-5 years relevant experience in content and social media marketing

A passion for interior design and strong visual eye

Demonstrated understanding and experience maintaining and growing Pinterest and other social audiences, well versed in current and emerging platforms and trends, with in-depth knowledge of the latest best practices

Creative and strategic thinker with high attention to detail, process, and management skills

Strong writing skills and an aptitude for design and curation

Strong analytical skills and experience tracking, measuring and reporting

Experience creating branded content/working knowledge of Adobe Creative Suite

Ability to handle multiple priorities in a deadline driven environment

Open to feedback with a strong desire for learning and improvement

A solution-oriented, creative and resourceful problem solver

Self-motivated with strong project management skills

A great attitude—enjoys building and contributing to happy, high functioning teams



F. Schumacher & Co. is an Equal Opportunity Employer committed to diversity, inclusion, and equality in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law.

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